A Comprehensive Classified Marketing Bibliography (2 Vols.)
University of California Press, 1951. 1st. Original Wraps. The 1951 1st edition, complete in 2 volumes. Both volumes clean and VG+ in their stiff card wrappers. Thick octavos, 549 pgs. all told. Vol. I: Books Published Through 1949; Vol. II: Government Publications, University Research Monographs, and Articles in Professional Journals..... More